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Elevate Your Sporting Vision with Al Saqr

Your trusted partner in comprehensive sports management, development, and marketing solutions in the heart of the UAE's dynamic sports landscape.

Discuss Your Project

About Al Saqr Sports Services

Pioneering Excellence in the Middle East's Sporting Arena.

Al Saqr Sports Services, headquartered in the vibrant city of Dubai, UAE, stands as a beacon of innovation and expertise in the sports management and development sector. Since our inception, we have been passionately committed to transforming the region's sporting landscape, nurturing raw talent into championship-caliber athletes, and orchestrating world-class sporting events that captivate and inspire. Our journey began with a vision to create a comprehensive sports ecosystem that supports every facet of athletic pursuit, from grassroots initiatives to elite professional levels. We pride ourselves on a deep-rooted understanding of the unique cultural and market dynamics of the Middle East, combined with a global perspective on best practices in sports administration and performance.

Our mission is to be the undisputed catalyst for sports excellence, delivering unparalleled value and pioneering solutions to athletes, sports organizations, corporate partners, and communities throughout the UAE and beyond. This mission is underpinned by our core values: unwavering integrity in all our dealings, a relentless pursuit of excellence in every project we undertake, collaborative partnerships built on trust and mutual respect, and an enduring passion for the transformative power of sport. We believe that sport is more than just competition; it's a vehicle for personal development, community engagement, and national pride. Therefore, we approach each endeavor with meticulous planning, strategic insight, and a commitment to achieving sustainable, impactful results.

The Al Saqr team comprises seasoned industry professionals, former athletes, and strategic thinkers, each bringing a wealth of experience and specialized knowledge. This collective expertise allows us to offer a holistic suite of services tailored to the diverse needs of our clients. Our vision extends to solidifying Dubai and the UAE as a global hub for sports, recognized for its state-of-the-art facilities, exceptional talent pool, and flawlessly executed international events. We are dedicated to fostering a sporting culture that encourages participation, celebrates achievement, and leaves a lasting legacy for future generations. At Al Saqr, your ambition is our blueprint for success.

Our Mission

To be the catalyst for sports excellence in the UAE and beyond, delivering innovative solutions and unparalleled value to athletes, organizations, and communities by fostering talent, promoting healthy lifestyles, and creating unforgettable sporting experiences.

Our Vision

To redefine sports management by consistently pushing boundaries, fostering a culture of peak performance, creating impactful and sustainable sporting experiences, and building an enduring legacy for future generations in the global sports arena, with the UAE as a shining example of sporting prowess.

The Al Saqr Sports Services team collaborating on a project in their Dubai office

Our Expert Sports Services

Comprehensive solutions meticulously tailored to meet your unique sporting objectives and elevate your presence in the competitive world of sports.

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Athletic Event Organization

We specialize in end-to-end management of diverse athletic events, from intimate local tournaments to large-scale international competitions. Our services encompass meticulous planning, venue sourcing, logistics coordination, participant registration, on-site execution, and post-event analysis, ensuring a seamless and memorable experience for athletes, spectators, and sponsors alike. We leverage cutting-edge event technology and a network of trusted suppliers to deliver excellence every time.

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Sports Facility Consulting

Our team provides expert guidance on the entire lifecycle of sports facilities. This includes feasibility studies, conceptual design input, development oversight, operational management strategies, and technology integration to ensure your venue meets international standards and maximizes utilization. We help clients create sustainable, state-of-the-art facilities that serve communities and attract premier events, optimizing for both functionality and financial viability.

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Elite Athlete Training Programs

We design and implement customized, high-performance training programs aimed at unlocking the full potential of elite athletes. Our approach integrates sports science, specialized coaching, nutritional guidance, mental conditioning, and performance analytics. We work closely with individual athletes and teams to develop tailored regimens that enhance skill, strength, endurance, and competitive readiness, paving the way for peak performance and career longevity.

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Youth Sports Development

Al Saqr is deeply committed to nurturing the next generation of athletes. Our grassroots programs and youth development initiatives focus on fostering talent from an early age, promoting sports participation, and instilling values like teamwork and discipline. We develop age-appropriate coaching curricula, organize youth leagues, and create pathways for promising young athletes to progress to higher levels of competition.

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Sports Marketing & Sponsorship

We craft and execute strategic marketing campaigns that amplify brand visibility and engagement within the sports arena. Our services include digital marketing, content creation, public relations, and fan engagement strategies. Furthermore, we specialize in sponsorship acquisition and management, connecting brands with impactful sporting properties and athletes to create mutually beneficial partnerships that drive commercial success.

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Athlete Representation

Al Saqr provides comprehensive professional representation and career management services for athletes. We champion their best interests by negotiating contracts, securing endorsements, managing public relations, and providing financial and legal counsel. Our dedicated team works tirelessly to ensure athletes can focus on their performance while we handle the complexities of their professional and commercial endeavors, maximizing their career opportunities and earnings potential.

Our Approach to Your Success

A transparent, collaborative, and results-driven process designed to achieve your strategic sports objectives with precision and flair.

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    Initial Consultation & Needs Analysis

    Our journey together begins with an in-depth discussion to fully understand your unique aspirations, current challenges, and overall vision for your sports project, event, or athletic career. We listen intently, ask pertinent questions, and gather all necessary information to form a comprehensive understanding of your specific requirements and desired outcomes. This foundational step ensures our strategies are perfectly aligned with your goals from day one.

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    Strategic Planning & Proposal

    Leveraging the insights from our initial consultation, our expert team meticulously develops a bespoke strategy and a comprehensive proposal. This document clearly outlines our recommended approach, key performance indicators, realistic timelines, detailed deliverables, and transparent cost structures. We present innovative solutions designed to maximize impact and efficiency, ensuring you have a clear roadmap to success before any commitment is made.

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    Execution & Management

    With the strategy approved, our highly experienced team takes the helm, implementing the plan with unwavering precision and proactive management. We oversee every aspect of the project, coordinating all resources, managing stakeholders, and mitigating potential risks. Throughout this phase, we maintain open lines of communication, providing regular updates and progress reports to keep you fully informed and involved every step of the way.

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    Performance Review & Growth

    Upon project completion or at key milestones, we conduct thorough performance reviews, measuring results against the initial objectives and KPIs. We provide comprehensive reports detailing achievements, challenges overcome, and valuable lessons learned. Our commitment doesn't end there; we proactively identify opportunities for continuous improvement, further development, and sustained future growth, ensuring our partnership delivers long-term value.

Why Partner with Al Saqr Sports Services?

Experience the Al Saqr difference – where passion for sport meets professional excellence and strategic innovation to deliver unparalleled results.

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Proven Track Record of Success

Our portfolio speaks volumes. We have consistently delivered exceptional outcomes for a diverse range of clients, from successfully organizing high-profile international sports events that draw global attention to implementing transformative development programs that have nurtured champions across the UAE. Our history of achievements demonstrates our capability and reliability.

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Expert & Passionate Team

The backbone of Al Saqr is our team of dedicated industry veterans, former professional athletes, and strategic specialists. Each member brings a wealth of deep-domain knowledge, extensive practical experience, and an authentic, unyielding passion for all things sports. This potent combination ensures innovative thinking and flawless execution.

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Customized Strategic Solutions

We firmly reject the notion of one-size-fits-all. At Al Saqr, every strategy is meticulously crafted and uniquely tailored to address your specific objectives, challenges, and organizational context. Our solutions are agile, innovative, and designed for maximum impact, ensuring your unique vision is brought to life effectively.

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Local Expertise, Global Standards

Our profound understanding of the UAE's local market dynamics, cultural nuances, and regulatory landscape is unparalleled. This regional insight is seamlessly integrated with our adherence to the highest international best practices and standards in sports management, ensuring solutions that are both locally relevant and globally competitive.

What Our Clients Say

Real feedback from valued partners who have experienced the Al Saqr advantage and achieved remarkable success with our support.

Abdullah Al Mansoori, Director of a sports academy

"Al Saqr Sports Services elevated our annual youth football championship to an entirely new professional standard. Their meticulous planning, proactive communication, and unwavering dedication were truly exceptional from start to finish. Our stakeholders were immensely impressed."

Abdullah Al Mansoori

Director, Future Champions Academy

Fatima Khan, professional athlete

"The elite athlete development program designed by Al Saqr has been a game-changer for my career. Their scientific approach to training and personalized support system have significantly boosted my performance and confidence. Their expertise is truly unmatched in the region."

Fatima Khan

Professional Tennis Player

Michael Davies, corporate event manager

"Organizing our corporate sports day with Al Saqr was an absolute pleasure. They handled every detail with professionalism and enthusiasm, creating a fun and engaging event for our employees. The positive feedback was overwhelming. We highly recommend their services."

Michael Davies

HR Manager, Innovatech Solutions Dubai

Noora Al Hameli, sports facility owner

"Al Saqr's facility consulting team provided invaluable insights for the modernization of our sports complex. Their recommendations for technology integration and operational efficiency have significantly improved our venue's appeal and profitability. Their strategic vision is exceptional."

Noora Al Hameli

Owner, The Arena Sports Hub

Sanjay Patel, Community Sports Organizer

"Working with Al Saqr on our community sports initiative was a brilliant experience. They possess a genuine understanding of how to nurture young talent and foster community engagement through sport. Their passion and dedication are truly inspiring for everyone involved."

Sanjay Patel

Lead Organizer, Dubai Community Cricket League

Let's Build Your Sporting Success

Reach out to us today for a personalized consultation. Let's discuss how Al Saqr Sports Services can partner with you to achieve your ambitious goals and elevate your sporting endeavors.

Send Us an Inquiry

Contact Information

Address: Emaar Square, Building 4, Sheikh Zayed Road, 10th Floor, Dubai, 55478, UAE

Phone: +971 4 387 1234

Email: consult@

Business Hours: Sunday - Thursday, 9:00 AM - 6:00 PM (GMT+4)

Privacy Policy

Al Saqr Sports Services ("we", "our", or "us") is committed to protecting the privacy of users of our online platform and services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our site and related services.

Information We Collect

We collect various types of information in connection with your use of our service:

  • Personal Data: Information that can be used to identify you directly or indirectly. This may include your name, email address, phone number, postal address, date of birth, payment information (processed via secure third-party services), and other information you provide when you register for an account, sign up for events, apply for programs, or contact us. Depending on the service you engage with (e.g., elite athlete training, youth development), this might also include information related to your athletic profile, performance data, or health information relevant to participation.

  • Usage Data: Information about how you access and use our site. This may include your IP address, browser type, operating system, referral URLs, pages viewed, date and time of visits, and other diagnostic data.

  • Tracking & Cookies Data: We use cookies and similar tracking technologies to track activity on our service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our service.

How We Use Your Information

We use the information we collect for various purposes:

  • To provide, operate, and maintain our service.
  • To process your registrations for events, programs, or services.
  • To manage your account and provide customer support.
  • To communicate with you, including sending you information about our services, events, and updates.
  • To personalize your experience on our site.
  • To monitor and analyze usage and trends to improve our site and services.
  • To detect, prevent, and address technical issues.
  • To fulfil any other purpose for which you provide it or provide your consent.
  • For billing and payment processing, where applicable.
  • To comply with legal obligations.

Legal Basis for Processing

We process your Personal Data under the following legal bases:

  • Performance of a contract: When processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract (e.g., registering you for an event).

  • Legitimate interests: Where processing is necessary for our legitimate interests or those of a third party, provided your fundamental rights and freedoms do not override those interests (e.g., improving our services, preventing fraud).

  • Consent: When you have given clear consent for us to process your Personal Data for a specific purpose (e.g., for marketing communications). You have the right to withdraw consent at any time.

  • Legal obligation: Where processing is necessary to comply with a legal obligation.

To exercise any of these rights, please contact us using the physical address provided below.

Data Sharing and Disclosure

We may share your information in the following situations:

  • With Service Providers: We may share your information with third-party service providers who perform services on our behalf (e.g., payment processing, data analysis, event management platforms, IT services). These third parties are obligated to protect your information and use it only for the purposes for which they were engaged.

  • With Business Partners: We may share your information with business partners to offer you certain products, services, or promotions related to sports and our activities.

  • For Legal Reasons: We may disclose your information if required to do so by law, in response to valid requests by public authorities, or to protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others.

  • In Case of Business Transfer: If we are involved in a merger, acquisition, or asset sale, your Personal Data may be transferred as a business asset.

Data Security

We implement reasonable security measures designed to protect your Personal Data from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure.

Data Retention

We retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy and to comply with our legal obligations.

Your Data Protection Rights

Depending on your location and applicable laws (such as GDPR), you may have the following rights regarding your Personal Data:

  • The right to access: Request a copy of your Personal Data.
  • The right to rectification: Request correction of inaccurate or incomplete data.
  • The right to erasure: Request deletion of your Personal Data under certain conditions.
  • The right to restrict processing: Request restriction of processing under certain conditions.
  • The right to object to processing: Object to our processing of your Personal Data under certain conditions.
  • The right to data portability: Request transfer of your Personal Data to another organization or directly to you, under certain conditions.
  • The right to withdraw consent: Withdraw your consent at any time where we rely on consent to process your Personal Data.

To exercise any of these rights, please contact us using the physical address provided below.

International Data Transfers

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and that appropriate safeguards are in place where required by law.

Links to Other Sites

Our site may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Children's Privacy

Our service is not intended for anyone under the age of 16. We do not knowingly collect personally identifiable information from anyone under 16. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us by postal mail at:

Al Saqr Sports Services

Emaar Square, Building 4

Sheikh Zayed Road,

10th Floor,

Dubai, Dubai, 55478,

UAE

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